Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but they’re also a form of direct marketing that needs to deliver sales immediately.
That only happens when the copy in the newsletter is written well enough to create desire and generate urgency in readers.
For many copywriters, that means turning first to the most powerful — and the most commonly-used — tool in the toolbox: a time-limited offer.
The Price of a Time-Limited Offer
The Teaching Company, for example, sends regular messages to its list with subject lines like: “Only 1 Day Left: June Sale on Over 70 Courses Ends Tomorrow.” Each email offers a new discount on a different subject, and each offer expires within a day or two.
Continue reading ‘Guest Post – Put Desire in Your Subscribers’
