Month: September 2017

The Importance of Segmented Email Lists

In the age of social media and search engine marketing, email remains a relevant tool for online marketers. However, things have changed and marketers don’t need to do email blasts. More often than not, the success of a campaign depends on the marketer’s ability to segment email lists. When you are using a platform to…

How to Write Persuasive Emails

Some email composers may think that big words make something sound more sophisticated, and therefore more desirable and appealing when in reality simplicity and ease of understanding is one of the things readers value most. A carefully written email is an email marketer’s most important tool, particularly persuasive emails. It is what pushes readers to…