Every time you create a new HTML email you should check that it works properly across email clients and platforms. In this post we’ve listed a couple of “golden rules” regarding html emails. Do you already follow them?
- Keep your HTML emails no larger than 650 pixels wide.
- E-mails file size around 50 kilobytes. Not larger than 100 kilobytes.
- Do not try to use CSS. They do not render properly in emails: we recommend using INLINE styles.
- Use ALT Tags for images, most email clients do not show images when the email loads in the preview pane.
- Include a web link to read your email online.
- Don’t send Image only emails. Spam filters could flag them as spam.
- Use simple and bold headlines: a clear “Call to Action” can grab your readers’ attention.
