November, 2010 | Email Marketing Blog

The Difference Between Email Marketing and Electronic Newsletters

July 9, 2024November 29, 2010

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…

When — and How — to Use Single-Subject Newsletters

July 9, 2024November 11, 2010

Newsletters often come packed with a number of different kinds of content. By mixing up the articles — offering one section about a new product, giving a discount away in another, and discussing usage tips in a third before ending with a call to action — you increase the chances that a reader will find…