21 Astonishing Email Marketing Stats and Trends

Despite what you may have heard, email marketing is not dead. It is, however, changing and evolving to meet the demands of modern consumers. With so many people checking their email and surfing the web on the go, mobile marketing is more important than ever before.

That means it has never been more important for email marketers to address these ongoing trends and adapt to them. It is actually an exciting moment on the world of email marketing – one of constant changes and new challenges. Those marketers who are able to successfully change with the times stand to do very well, while those who stay in the same place risk being left behind. Email marketing remains one of the best ways to communicate with both current customers and potential clients – the key is to understand the trends and use those new statistics to your advantage.

Just consider these recent mind-blowing email marketing statistics and think about how you can incorporate this information into your own email marketing campaigns.

  1. 64% of people say they open an email message because of the subject line (source: Chadwick Martin Bailey)
  2. The highest open rates were achieved by B2B emails. Those emails saw an open rate of nearly 28 percent. (source: Econsultancy)
  3. The average order generated by email marketing rose 12 percent from 2011 to 2012 – from $160.99 to $180.25 (source: Experian)
  4. More than 80 percent of consumers reported that they open email from companies. (source: Litmus)
  5. 17 percent of Americans reported creating a new email address twice a year. (source: Convinceandconvert)
  6. One quarter of companies surveyed said they had a well-defined mobile strategy in place, while approximately half reported that they had at least some of the strategic places in place.  (source: Econsultancy)
  7. The average smart phone user checks his or her email 34 times each day. (source: Cmbinfo)
  8. Subject lines containing the words “money,” “revenue,” and “profit” did the best in the B2B marketing space. (source: Adestra)
  9. Nearly a third of all email subscribers change their address on an annual basis. (source: Convinceandconvert)
  10. Some 44 percent of email recipients made at least one online purchase last year. (source: Convinceandconvert)
  11. 70 percent of respondents said they had taken advantage of a coupon or special offer from a marketing email in the prior week. (source: Bluekangaroo)
  12. Some 72 percent of B2B buyers said they are most likely to use email to share useful content they encounter. (source: Earnest agency)
  13. Just 2 percent of respondents said that the leads generated through email marketing where high in cost. (source: Softwareadvice)
  14. Half of the marketers surveyed said they use automated gifs in their email campaigns. (source: Experian)
  15. Women click mobile emails 10 percent more often than men do. (source: Tailoredmail)
  16. More than one third of business professionals say they check email on a mobile device. (source: Softwareadvice)
  17. Four in ten B2B marketers rated the leads generated through email marketing as high quality leads.  (source: Softwareadvice)
  18. By 2016, the number of active email addresses is expected to climb to 4.3 billion. (source: Radicati)
  19. Consumers gave various reasons for not opening an email, but “not being interested” was cited most frequently, followed by “getting too many emails.” (source: Cmbinfo)
  20. Some 21 percent of email recipients said they reported an email as Spam, even if they knew it was not. (source: Convinceandconvert)
  21. Young subscribers (under 25) prefer SMS to email. (source: Convinceandconvert)