Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send.
Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them.
It’s better not to underrate this point. If your emails do not reflect your business’ brand identity, your readers may not trust them and, at worst, flag them as spam.
Here are some tips on how to design emails that match your identity:
- Add your company logo in your emails. Place it in a prominent position for maximum visibility (for example in the top left corner or top center of your email).
- Pick the colors from your website and use them in your emails. Giving to your emails a similar look and feel of your website helps your subscribers being familiar with your communications.
- If you are inviting your readers to view an offer in a landing page, make sure that the design match with your brand and your e-mail. Be consistent or you may irritate your readers!
- If you need to refresh your brand identity it’s a good idea to keep some old graphic elements or fonts so your readers still recognize your messages while you complete the changes.
Again, make sure your readers easily identify your brand in your emails. You will definitely get better results!
We are excited to announce that we have partnered with Template Zone to offer you an exclusive edition of High Impact eMail – a popular email marketing template software that includes hundreds of professional-designed HTML marketing templates.
We do love High Impact eMail because all email templates look original and professional. They have unique photo borders, edges, slants, circles, curves, transparent elements and no graphic design or HTML programming skills are required.
But there’s more…High Impact eMail for SendBlaster integrates seamlessly with SendBlaster 2!
After selecting your email template (there are 600+ eye-catching email templates grouped in different categories), you can edit it with the built-in Photo Editor. It ensures your images are placed perfectly into your marketing template. Then just click to add text, links & more to your template with the eMail Designer. When you are finished, you can upload your email to SendBlaster with just one click.
View Email Marketing Template Samples
Click on a thumbnail below to see a larger preview of some of the email marketing template designs in High Impact eMail.
Continue reading ‘High Impact eMail for SendBlaster is Now Live!’
What about incorporating rich video or audio content directly in your emails? New technologies, like CertifiedVideo from Goodmail, allow marketers to send videos and avoid issues with spam filters. More, HTML5 ha arrived with its new <video> tag that was created to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. These are new interesting developments that we should take into consideration.
To this day, Flash and other rich media are not supported in many email clients. And even with email clients that do support rich media your subscribers may not yet be ready to receive this new technology via email.
That’s why, we suggest not to embed videos into your HTML emails. A good alternative is to post them on your website and link to them from your email. If you want to report a video from YouTube or other video sharing sites, just create a screenshot of the video player in action, insert that image into your email, and link it to your actual post/page.
Finally, if you want to add some animation to your emails, use an animated GIF instead. There are some cool tools what let you easily convert your video into an animated gif, so that the “video” will play in all email clients except Outlook 2007, which only displays the first frame.
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