Tag Archive for 'social media'

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We are excited to annunce a new series of guest posts that will be authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post: Put the Personal Power of Social Media in Your Email Messages

Published on March 15, 2010 in General and Guest Post. 0 Comments Tags: email marketing, Guest Post, social media.

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads become friends as a way of turning them into customers.

That’s a powerful change. People usually do business with people they know, like and trust, so the ability to create personal relationships, even shallow ones, can create the kind of long-term connections that businesses need for reliable sales. That’s why the most successful commercial Twitter streams are those that allow the twitterer to mix personal comments with professional announcements. Starbucks do it well, and so do Zappos.

And email marketers can do it too.

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No-reply@ = No conversations

Published on October 7, 2009 in General and Tips & tricks. 0 Comments Tags: email addresses, social media.

What contradiction! Many companies keep using a no-reply email address for their email marketing campaigns and then ask you to “Get Social” on Facebook and Twitter.

The no-reply@ addresses represent an old (and rude) practice that should be abandoned. Email marketing is, first of all, an effective way to build a relationship with your customers. So, if you have a no-reply address, it means that you really don’t want to talk to your subscribers (and potential clients). It’s a matter of credibility!

The best solution is to use your valid email address. If you do not want to receive the replies to your personal account, then use rules to filter out those messages or set up a new inbox and check it regularly.

We are living the age of Social Media. You should create response and help move the customer from awareness to interest and get them ready to hand over to sales.

Google Wave: The Next Revolution of Email

Published on October 2, 2009 in News. 0 Comments Tags: email revolution, Google wave, social media.

Google Wave has officially launched. It’s being offered to 100,000 lucky beta testers by invite only.

Wave is a new collaboration tool lets users create “waves” where they can invite others to share photos, text, gadgets, and links. . It blends elements of email, wikis, instant messaging and social networking to try to make it easier for people to plan every action, in real time.

Co-creator Lars Rasmussen explains The Wave on the Google Blog:

Here’s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It’s concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use “playback” to rewind the wave and see how it evolved.

There are also still key features that have yet to fully implement.

For example, you can’t yet remove a participant from a wave or define groups of users, draft mode is still missing and you can’t configure the permissions of users on a wave. We’ll be rolling out these and other features as soon as they are ready — over the next few months.

Google Wave is already being considered as the next revolution of email.

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