Privacy Policy – Take it Seriously!
Before beginning to collect email addresses, make sure to establish a clear, concise and transparent privacy policy. It is fundamental that you let your subscribers…
Reminding Your Subscribers to Update Their Data
According to a recent study conducted by ReturnPath, more than 30% of e-mail users change their e-mail addresses every year. The main reasons why so many…
Which Email Style Suits Your Business Best?
In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email…
Gmail’s Priority Inbox: A New Challenge For Email Marketing
Over the past week, there has been a big debate about the introduction of Google’s Gmail Priority Inbox, a new (optional) feature that allows Gmail…
Dealing with Objections in Email Marketing
Start learning about marketing and one of the first things you’ll be told is the importance of knocking down objections. Leads will always have reasons…
Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints
One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header. This, in brief, intends…
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