Do you Measure Churn Rate?
If you want to find out how your email list is performing, make sure you measure the Churn Rate. We can define “churn rate” a…
Are You Overthinking Your Email Marketing?
Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails…
Co-registration: An Effective Method to Expand Your Email List
There are a number of common techniques to expand your email list. For example you can offer some extras like a free ebook or a…
Anatomy of an Email
According to BNJ.com there’s a simple structure that emerges across the successful emails, and “just like most movies have three acts”. Here below you can find…
The Evolution of Spam [Infographic]
Enjoy this cool infographic displaying the evolution of spam. Be sure to scroll down to the bottom …you’ll find 5 useful tips on how to…
Exclusive turboSMTP Promo Codes – JUNE 2011
We have just got 2 new exclusive promo codes from the folks at turboSMTP! SENDBLAST050 This promo code works with the “50,000 emails/month Plan” and…
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