Month: September 2011

Share, Share, Share!

The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues. A Silverpop benchmark study found that shared emails increase the reach of email marketing campaigns by…

Faith-Based Email Marketing Engages Current and Future Members

With 70 percent of Americans regularly using email, it is highly likely that members of your congregation use digital communication as part of their daily routine. Email marketing is a simple, cost-effective way to build a relationship with your parishioners, which fits with their busy lives. A well-run email marketing campaign will enable you to…