April, 2015 | Email Marketing Blog

6 Tips on How to Wake Up Inactive Email Subscribers and Re-Engage Them

July 9, 2024April 29, 2015

Building an email list from the ground up is hard work, but it pays off in the end. While many newcomers to the world of email marketing take shortcuts by buying lists, experienced marketers know that growing a list organically is the only true path to success. Even that path can be fraught with peril,…

10 A/B Tests That Every Email Marketer Should Do

July 9, 2024April 9, 2015

Unless you are doing regular A/B tests on your emails and your landing pages, you can never be sure that your email marketing campaigns are working as well as they could. A strict regimen of A/B testing allows you to compare different versions of your marketing materials and choose the ones that work best and…