A/B testing

10 A/B Tests That Every Email Marketer Should Do

Unless you are doing regular A/B tests on your emails and your landing pages, you can never be sure that your email marketing campaigns are working as well as they could. A strict regimen of A/B testing allows you to compare different versions of your marketing materials and choose the ones that work best and…

Run A/B Tests to Improve Your Email Marketing Campaign

email ab testing
Every email marketing campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One of the best ways to increase performance and conversion is through testing and, in particular, using a technique…

A/B Testing: A Simple But Effective Way To Improve Your Email Marketing Campaigns

Is it possible to create a perfect email marketing campaign? It is pretty hard to answer this simple question because every campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One…