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43 Practical Tips to Improve Your Email Marketing Campaigns

July 9, 2024June 23, 2014

The world of email marketing is always changing and evolving, and that presents some serious challenges for email marketers. Techniques that worked just a few months ago may no longer produce results, and changes to email clients could send your carefully crafted messages to the spam folder or even prevent them from getting through at…

Spring Cleaning Tips for Your Email Marketing Campaign

July 9, 2024April 17, 2013

Spring is the perfect time to do some much needed cleaning, and you do not have to limit that cleanup to your home. Chances are your email marketing campaign could use a bit of spring cleaning as well. Taking the time to spruce up your list of contacts and make smart changes to your campaign…

A/B Testing: A Simple But Effective Way To Improve Your Email Marketing Campaigns

July 9, 2024March 31, 2010

Is it possible to create a perfect email marketing campaign? It is pretty hard to answer this simple question because every campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One…

Email Marketing Campaign Checklist

July 9, 2024March 8, 2010

Before you hit the send button, it is useful to ask yourself a number of questions. Following is a checklist that will help you be sure you did not miss anything. Ready to test your email campaign? FROM & SUBJECT LINES 1. Am I using a valid FROM email address? 2. Does my brand appear…