deliverability | Email Marketing Blog

84 Spam Trigger Words to Avoid in 2018 [Infographic]

July 9, 2024September 11, 2018

84 Spam Trigger Words to Avoid in 2018 - preview

One of the most important parts of any email is the subject line, and it needs your full attention because it can ruin your work and your deliverability if you accidentally use a Spam trigger word. The best way to avoid Spam filters is by carefully choosing the words you use in your email’s subject…

How to Deal Effectively with Email Bounces

July 9, 2024May 21, 2013

When you embark on a new email marketing campaign, you hope that every one of your carefully crafted messages reaches its intended recipient, but that is rarely the case. Undelivered email is a fact of life in the email marketing world, but it is important to manage those failures and do what you can to…

Why authenticate your emails with DKIM and SPF

July 9, 2024April 29, 2013

You open your inbox and you find an email from your bank or from a Post Office. No, wait a minute: it’s not actually coming from there. The address has been spoofed: a spammer has pretended to send from an official account in order to trick you better. This happens a lot of time to…

Spring Cleaning Tips for Your Email Marketing Campaign

July 9, 2024April 17, 2013

Spring is the perfect time to do some much needed cleaning, and you do not have to limit that cleanup to your home. Chances are your email marketing campaign could use a bit of spring cleaning as well. Taking the time to spruce up your list of contacts and make smart changes to your campaign…

Deliverenderbility – The Key to the Success of any Email Marketing Campaign

July 9, 2024August 8, 2012

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…

Professional Email Marketing – Why You Need a Professional SMTP Service

July 9, 2024June 11, 2012

Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP servers built into many popular services like Hotmail and Google. What those newbies often do not realize is that those free SMTP services have strict limits on usage, and very low delivery rates to boot.…

What Is Your Email Reputation?

July 9, 2024November 2, 2009

A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the major contributor to delivery rates, especially if you are sending to the largest ISP’s, e.g. Yahoo!, AOL, Hotmail. Statistics show that 83% of the time, sender reputation is the real…

Do You Care About Hard and Soft Bounces? Spammers Don’t

July 9, 2024October 5, 2009

How many email addresses in your lists are invalid or not reachable? Nowadays a clean list is a must. If your list contains a significant number of invalid e-mail addresses, the ISPs may think you are trying to spam and stop delivering your e-mails. Let’s see how to increase deliverability managing bounce-backs with SendBlaster. First,…