Free and Paid SMTP Services

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is…

What Is Your Email Reputation?

A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the major contributor to delivery rates, especially if you are sending to the largest ISP’s, e.g. Yahoo!, AOL, Hotmail. Statistics show that 83% of the time, sender reputation is the real…

Don’t Be Filtered Out as Spam!

Nowadays most mail servers have built-in antispam filters. They are quite smart, but sometimes they fail and delete (or mark as spam and redirect to some “spam” folder) perfectly legal messages; this is a common problem with Hotmail and other very popular free mail services. If you feel a lot of your messages are filtered…