The Legitimate Sender Challenge
Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may…
Free and Paid SMTP Services
“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good…
What Is Your Email Reputation?
A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the…
“This is spam” is not a substitute for “Unsubscribe”
According to a recent survey promoted by MarketingSherpa most consumers don’t correctly comprehend the term “spam”: 56% consider marketing messages from known senders to be…
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