Dealing With Bounced Emails

Finding out what happens after you hit the “send” button is extremely important since it may help you to know your subscribers better and, as a consequence, to improve your email campaign results. In today’s post we focus on bounce rates. Are you calculating them periodically? Let’s go back to the basics.  Bounce rate is…

Do You Care About Hard and Soft Bounces? Spammers Don’t

How many email addresses in your lists are invalid or not reachable? Nowadays a clean list is a must.  If your list contains a significant number of invalid e-mail addresses, the ISPs may think you are trying to spam and stop delivering your e-mails.   Let’s see how to increase deliverability managing bounce-backs with SendBlaster. First,…