This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

This post is part of a series of guest posts authored by popular bloggers and internet business consultants.
Today's guest post is written by Dean Shanson, a professional writer and a regular contributor to some of the Web’s leading marketing blogs.

Guest Post – How to Add Discounts Without Adding a Hard Sell

Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and…