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email marketing strategies

What Are You Putting Before The Subject Line?

July 9, 2024July 14, 2010
Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read. For email marketers, the…
Categories Best Practices, Email Marketing, Tips & tricks Tags email marketing strategies, email sender, subject lines

Guest Post – Put Desire in Your Subscribers

June 8, 2010
Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but…
Categories Best Practices, Guest Post Tags Dean Shanson, email marketing strategies, limited offers

Guest Post – How to Add Discounts Without Adding a Hard Sell

April 30, 2010
Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income.…
Categories Guest Post, Tips & tricks Tags Dean Shanson, discount codes, email marketing strategies, rewards

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