loyalty | Email Marketing Blog

Create a Newsletter You Could Sell, Not Just a Newsletter That Sells

April 6, 2012

You work hard to persuade people to join your subscriber list. You might have created a free product that they can download in return for their email address. You might swear blind that you’ll never share addresses with anyone who looks remotely spammy — or anyone at all. And you’ll have played with the text…

Email Marketing Is About More Than Numbers

July 9, 2024May 13, 2011

Email marketing can quickly become a numbers game. The statistics available are almost endless and cover everything from the size of your subscribers, the open rate, the clickthrough rate, the unsubscribe rate, and even the number of addresses that bounce hard or bounce soft. Every new newsletter or email blast can be quickly followed by…