sales | Email Marketing Blog

Create a Newsletter You Could Sell, Not Just a Newsletter That Sells

April 6, 2012

You work hard to persuade people to join your subscriber list. You might have created a free product that they can download in return for their email address. You might swear blind that you’ll never share addresses with anyone who looks remotely spammy — or anyone at all. And you’ll have played with the text…

Why Are You Really Sending Emails (and Are You Achieving Those Goals?)

July 9, 2024December 20, 2011

Email marketing can bring a host of different benefits to a business. You get to keep pitching your products to people who might have stopped by your website. You can announce special offers and you can remind prospects that you’re still around and ready to sell to them as soon as they’re ready to buy.…

Nurture Your Newest Readers… and Sell to Them Too

November 7, 2011

There are few nicer feelings than watching your subscriber numbers tick higher. The right people are reaching your landing your page. They’re reading your copy. They’re accepting your expertise. And they’re turning themselves into the kind of prospects you can one day convert into customers. But those new subscribers aren’t like your other subscribers. Someone…

Email Permission Reminders for Disorganized Marketers

July 9, 2024January 24, 2011

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques. It would be great if every email marketer did more than that. It would be…