social media marketing | Email Marketing Blog

5 Social Media Marketing Mistakes to Avoid

June 18, 2012March 23, 2012

The online world is an increasingly social one. People and businesses and connect with one another with a few clicks of a mouse. You can’t afford to be silent or to bow out of social media marketing, and why would you want to? Social media sites are one of the most cost effective ways to…

Engage Your Subscribers by Inviting Them to Work for You

July 9, 2024August 17, 2011

A marketing email should do one of two things. It might drive immediate sales with a special offer, a strong call to action, and a sense of urgency that forces readers to push the button now. Or it might build a relationship by providing valuable news and information that enables subscribers to understand that yours…

3 Differences Between Email Marketing and Social Media Marketing (and One Important Similarity)

July 9, 2024May 27, 2011

Email marketing and social media marketing can appear fairly similar. Both deliver messages directly to leads who have expressed an interest in a company’s products. Both function online. And both are known to produce handsome rewards when done properly. But those similarities are fairly superficial. There are actually a number of important differences between social…