spam complaints | Email Marketing Blog

Understanding ISP Feedback Loops

July 9, 2024January 29, 2015

Every email marketer needs a strategy for dealing with spam reports. No matter how well your business is run or how great your products are, some email recipients are bound to mistake your messages for spam. Getting labeled as a spammer can be the kiss of death for an online business, so how you handle…

Spam Complaints 101: What Are They and How To Avoid Them?

March 9, 2012

Email campaigns, when properly implemented, can be one of the most effective forms of Internet marketing. However, despite your best efforts, you may encounter unwarranted spam complaints. Even when you follow all anti-spam regulations perfectly, you could be on the receiving end of a spam complaint. In general, a spam complaint is when a user…

Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints

July 9, 2024September 7, 2010

One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header. This, in brief, intends to facilitate unsubscribing of mailing lists. As we know, according to the CAN-SPAM ACT and other international anti-spam laws, every commercial email message you send must contain an “unsubscribe“ link…