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There are 1.4 billion email users. This figure is predicted to reach 1.9 billion by 2013.
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Help Spread The World And Get A Free License Of SendBlaster PRO 2

Published on March 12, 2010 in General and Sendblaster. 1 Comment Tags: , , .

Help us getting the word out, and you will get a FREE license code of SendBlaster PRO 2.

If you are a blogger or internet columnist download SendBlaster Free Edition, test it (it has no expiration date!) and post a review about it on your blog or website.
Once you posted your review, please contact us at newsATsendblaster.com and provide link to your article. We will review your article and send you a SendBlaster PRO 2  license for free. Sounds good?

What are the requirements?

  • Your article must be published in a website/blog indexed by Google
  • The review must contain at least one link to SendBlaster’s website
  • You can put the article on your index page or sub-page
  • The article should be at least 100 words long

Please note that we will reserve the right, at our sole discretion, not to accept any particular reviews for any reason.

Email Marketing Campaign Checklist

Published on March 8, 2010 in Tips & tricks. 0 Comments Tags: , .

Before you hit the send button, it is useful to ask yourself a number of questions. Following is a checklist that will help you be sure you did not miss anything.
Ready to test your email campaign?

FROM & SUBJECT LINES
1. Am I using a valid FROM email address?
2. Does my brand appear in the subject line or “From” address?
3. Is the subject 40/50 characters (including spaces) or less?
4. Does it relate to the content of the email? Does it create a “sense of urgency”?
5. Does it grab the reader’s attention without looking like spam?

LIST
6. Am I sending it to the correct list?
7. Do I have permission to send emails to the people on my list?
8. Did I segment it appropriately?

Continue reading ‘Email Marketing Campaign Checklist’

Making The Unsubscribe Process As Simple As Possible

Published on March 3, 2010 in Sendblaster and Tips & tricks. 0 Comments Tags: , , .

A clear and reliable unsubscribe process is key for maintaining your reputation among your subscribers (and ISPs) and for increasing conversion rates.
If people want to leave your list make it easy on them!
In the new version of SendBlaster you can place the unsubscribe link with one single click by pressing the Insert unsubscription link button in the Compose message panel.

SendBlaster will automatically generate your personalized HTML code. You will only have to specify the text your recipients will click on (e.g. Remove me from this list):

<a href=”mailto:#managingemail# ?Subject=Unsubscribe”>Remove me from this list</a>

Unsubscribe Link

SendBlaster is able to manage distribution lists by downloading email messages from a dedicated e-mail address (that can also be different for each list). This means that each email with subject “Unsubscribe”, received by the List Managing Email Address, will be automatically removed from your mailing list.

Please keep in mind that working unsubscribe links are required by The Federal CAN-SPAM Law, enacted in 2003:

“an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender “

In particular the CAN-SPAM policies require:

  • A visible and operable unsubscribe mechanism is present in all emails
  • Consumer opt-out requests are honored within 10 days

Also, never hide deliberately the unsubscribe istructions or making them complex. If your readers keep getting unwanted emails, they will be annoyed with your company and, because of this, they will be encouraged to report you as spam, even if you are still sending your emails legally. Much better to make them leave!

Background Images in HTML Emails

Published on March 2, 2010 in Tips & tricks. 0 Comments Tags: .

Backgrounds images can enhance the look and feel of your templates but nowadays they should be limited, or avoided. The main reason is pretty simple:  many email clients ignore images or do not render properly the background-image style tag.

It means that if you choose to include them in your HTML emails, a portion of your subscribers which are using readers like Microsoft Outlook 2007 and Gmail, will not display them and so they will not get the same “experience” as others.

If you still want to add background images:
- make sure to use absolute paths for your code
- use the background= attribute in the TD cell or in a DIV, instead of using CSS.
- apply a background color to provide the same color styling as the background image, to allow recipients who cannot view the images to see the bg color instead.

Microsoft Outlook: Spam Words To Avoid In Your Emails

Published on February 25, 2010 in General and Tips & tricks. 0 Comments Tags: , , .

Occasionally, Microsoft updates the list of key words and phrases that will trigger rejection by their spam filters. It means that if you do not pay attention to them, your emails will automatically go into the recipient’s Junk folder. As a result, your email deliverability may decrease.
Here are the current words and phrases.

First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back ”
Body contains “cards accepted”
Body contains “removal instructions”
Body contains “extra income”
Subject contains “!” AND Subject contains “$”
Subject contains “!” AND Subject contains “free”
Body contains “,000″ AND Body contains “!!” AND Body contains “$”
Body contains “Dear friend”
Continue reading ‘Microsoft Outlook: Spam Words To Avoid In Your Emails’

How To Configure SendBlaster With The Right Advanced Settings

Published on February 24, 2010 in Sendblaster and Tips & tricks. 0 Comments Tags: , , , .

Today we focus our attention on the Advanced Settings section in SendBlaster, which allows users to fine-tune the sending timing, and other special settings. Obviously, to get the right advanced settings it is necessary to try out different combinations and verify how many messages actually get delivered. To simplify the settings, some Suggested settings are available. Please consider that they might not be optimized for your connection but they can be considered a good starting point to find out the best configuration.
Users connected to a “tolerant” enough SMTP server will probably not experience many problems, regardless of the settings specified that will only affect the sending speed.
On the other hand, if your connection is to a rather “strict” STMP server and if a large number of messages need delivered, it may be necessary to slow down message sending to avoid sending messages simultaneously.
Here are a few simple rules to consider:

  • A tolerant SMTP server allows fast sending without any, or with only limited, pauses. On restricted SMTP servers that use multiple anti-spam filters, more pauses and fewer simultaneous connections should be used.
  • SMTP servers do not usually allow the simultaneous sending of many messages. Therefore when sending in SMTP mode the number of connections must be low or, in certain situations, equal to 1 (no simultaneous connections). If the SMTP server is equipped with anti-spam restriction mechanisms, it may be necessary to slow down message sending by setting a pause of a few seconds between each send, and by setting a longer pause between message blocks. Blocks should not contain more than a few dozen messages.
  • In the case of a Direct Send, with a standard distribution list containing addresses belonging to different domains, the messages will be delivered to a variety of different servers. It is therefore possible to set a high number of connections* and limited or no pauses between messages and between blocks.

    • Continue reading ‘How To Configure SendBlaster With The Right Advanced Settings’

Offline Email Marketing Ideas To Expand Your Email List

Published on February 18, 2010 in Tips & tricks. 0 Comments Tags: , .

email marketingAs stated previously, your in-house email list – the list with subscribers to your web site – gives the best results in terms of opens, clicks and conversions.
Today we’d like to provide some tips on how to expand your list of email addresses through some offline actions.
The first aspect to bear in mind is identifying the right sources to acquire new clients. These sources will obviously be different according to yourtype of business.
Below are some examples.

  • In all direct mailing actions you should inform your clients the option to subscribe to your newsletter, highlighting the various benefits.
  • Create postcards or greeting cards and distribute these freely in places frequented by potential clients.
  • On occasions such as meetings, seminars and tradeshows, focus on building new relationships! More encourage business card exchange, for example handing out small gifts. Remember to send a follow-up email, immediately after this event, to all your new contacts thanking them for their interest.

    • Continue reading ‘Offline Email Marketing Ideas To Expand Your Email List’