SendBlaster 3: the best Bulk Email Software for Email Marketing

How to Create Emotional Emails and Get More Results

An emotional appeal can be extremely effective in the world of marketing. The people who create radio and TV spots have known this for years, and email marketers are using the same techniques to make a connection with their viewers and get better results. This appeal to the emotions of consumers is so important that…
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Boo! 12 FREE Halloween HTML Email Templates

It’s that time of the year again. Halloween is just around the corner and like every year, we created a set of spooky halloween email templates that you can use for your newsletter or to send your Halloween greetings. Want to celebrate the funniest and scariest holiday of the year with your subscribers and customers? In…
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Top 7 Landing Page Mistakes and How to Fix Them

We all know how hard it is to truly engage and set the expectations of your subscribers. Success in the online world hinges on providing customers what they want and need, but it can be difficult to achieve that balance. One of the most effective tools email marketers have at their disposal is the landing…
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5 Email Preview Tools Worth Using

With so many different email clients and so many different devices out there, it has never been more important to preview the messages you create. An email that looks great in Outlook may be unreadable in Yahoo! mail, and a message that is perfectly formatted for a traditional desktop PC may look terrible on a…
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Build Customer Loyalty with Email Marketing

Email marketing is not just about short-term profits and selling products. Email marketing can drive sales and help you gather leads for the future, but the real promise goes far beyond those short-term benefits. A good email marketing program can increase customer loyalty, build brand awareness and help your business long into the future. Why…
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Top Key Performance Indicators (KPIs) for Email Marketing

KPI are three of the most important letters in the world of email marketing. Learning how to evaluate key KPI is an essential part of email marketing success. If you are looking solely at click throughs and open rates, you could be missing out on some key metrics – and some key ways to make…
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10 Sites That Offer Free Images for Your Email Marketing

They say a picture is worth a thousand words, and that is definitely true in email marketing. The right image can get the attention of your readers, point them to the right spot and get them to take action. If you are not spending time fine tuning your images, you are not optimizing your email marketing…
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