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A spammer can be subject to a maximum $16,000 fine per violation. One of the largest CAN-SPAM violation settlements to date was $2.9 million in penalties. This case occurred in 2008.

Over 200 SendBlaster PRO licenses donated to non-profit organizations

About 2 years ago we decided that it was time to give back to the community.
We started offering SendBlaster licenses to non-profit organizations for free. Out of all the types of non-profits, we chose to provide licenses to organizations that worked in the area of health care.

To date we have donated over 200 licenses (a value of over $25,000), to as many non-profit organizations.
Among the health care organizations that we have helped there are hospitals, humanitarian organizations, non-profits working with HIV/AIDS and orphanages around the world.

During the campaign, we discovered how many people out there are giving of themselves to serve different communities every day.
The altruism and the basic instinct to help others traverses all boundaries, race, country.

We know that our donations have been only a small help to these communities which have to cope with new challenges every day.
We just hope that our software has given them some help in better informing their supporters, recruiting new volunteers, or even better, raising more funds.

We are truly proud of this. :)

You can find a partial list of non-profits that received our donation on this page.

We will definitely continue to support these non-profits!
If you represent a non-profit working in the field of health care and need software for your email marketing activities, please send us your request.
We will review it and, if applicable, we will send you a SendBlaster license for free.

How does Gmail work? Google explains it in “The Story of Send”

Ever wondered how your message gets from your pc to another inbox? Google has just launched The Story of Send, a brilliant animation that illustrates the journey of a message from the sender inbox to the final destination.

The animated story allows to learn more about the innovative ways data centers’ Google protect information and conserve energy.

“We’re greening our company by using resources efficiently and supporting renewable power. ” claims Google on its new website.

There’s also a short video. Great illustration.

Personalize Your Subject Lines with Dates As Well As Names

The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader.

When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of the message, there’s a greater chance that they’ll open the email. There’s even a good chance that they’ll click through to the landing page.

It’s no surprise then that one popular option for email marketers is to try to create a chummy atmosphere by personalizing the subject line with the name of the recipient.
It is a surprise though to discover that that approach doesn’t always work. According to some recent studies, including the first name of the recipient in a subject line can raise open rates from an average of 28.8 percent to as much as 40.9 percent. But using the full name or last name actually drops open rates below that of non-personalized emails to around 20 percent.

Why that might happen isn’t clear but it’s possible that automated full name entries always look unnatural; friends don’t usually include the recipient’s family name in the subject line when they send them a message. Rather than create the impression that the email is coming from a trusted source, that sort of name personalization can alert readers that it’s coming from a software program.

Continue reading ‘Personalize Your Subject Lines with Dates As Well As Names’

Your Email’s Journey to the Subscriber’s Inbox [Infographic]

This is another great infographic from the folks @Litmus. It’s about email clients and rendering issues.

Click on the image to enlarge (it’s huge!)

 

This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Susan Wells, a blogger at Insurancequotes.org

How to Write The Perfect Email For Potential Customers

To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make marketing emails sound breezy and inviting even when working with the most ideal products and services. You have to strike the delicate balance between selling a product while simultaneously convincing the reader that you’re not “just another one of those junks emails.”

So how do you write the ideal email to potential customers? How can you manage to win over the typical web user with a short attention span long enough to pitch your service? Check out these tips below for some insight on how to pep up your email marketing tactics.

Develop a targeted narrative

This is the key to any effective email marketing campaign. A series of emails without a consistent message or a fitting target audience will fall flat on its face without a doubt. That’s why it’s critical to put as much planning into a the overall goal of an email marketing campaign, not only planning the initial set of emails but those that will go out throughout the length of your series. It’s like planning out a storyboard.

Continue reading ‘How to Write The Perfect Email For Potential Customers’

Email Marketing Tips for Mother’s Day

The next holiday in US and in many other countries is Mother’s Day,  celebrated on the second Sunday in May (Sun 13th, this year). It’s more popular that you think. According to Microsoft, Mother’s day is the second largest shopping holiday. And it’s a good holiday for email marketing too because of its widespread appeal. Unlike some religious holidays, few people will be offended by a Mother’s Day offer. After all, Mother’s Day is the best opportunity to show gratitude and appreciation.

Mother’s Day is a prime holiday for email marketing also because virtually any product or service can be pitched. While flowers may be the traditional Mother’s Day gift, mothers have all kinds of interests, hobbies, and needs. No matter what business you’re in, you can tailor your offer as a Mother’s Day gift. For example, if you run a quick oil change shop, you could sell gift certificates for an oil change. If you sell pet supplies, put together a “pet spa” package for pampering mom’s pets. Use your creativity to come up with an enticing offer any mom would enjoy. You could even appeal to moms with a “treat yourself” offer.

Continue reading ‘Email Marketing Tips for Mother’s Day’




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