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247 billion emails are sent each day. That’s one email every 0.00000035 seconds.

SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools

Good news for everyone! We’ve just published a new release of SendBlaster (v. 2.0.116). All SendBlaster 2 users can download it and install it free of charge.
What’s new? We have included some general enhancements and introduced some cool new features that we are sure you’ll love.
In particular:

Facebook & Twitter Sharing buttons
SendBlaster 2.0.116 makes it easy to add buttons to share email content on Facebook and Twitter.
By clicking on sharing buttons, recipients are redirected to their social network profiles. They can preview the article, choose to publish it and share it with their friends with one single click.

Support for List-unsubscribe header
SendBlaster 2.0.116 supports the List-unsubscribe header. Including a list-unsubscribe header brings some benefits in terms of email deliverability: spam complaints, (generated when readers hit the spam button) are expected to be reduced since that the process to unsubscribe is made simpler and immediate. When it’s activated, recipients will see an Unsubscribe button, or link, that they can click if they would like to automatically stop receiving future mailings.

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The Legitimate Sender Challenge

Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may inadvertently designate your emails as spam because they forgot that they have previously opted-in to receive your communications. In other cases, recipients may find it difficult to locate your unsubscribe link and simply find it easier to click the spam designation to remove you from their inbox.

For legitimate senders, it is important that you understand that subscriber behavior can be unpredictable and irrational at times. What was a conscious opt-in action one day can randomly turn into an unconscious spam action the next. The consequence of these actions is that it damages your IP reputation with the ISPs and if repeated, can lead to more drastic results that include delays, blocks and blacklisting.

Here are three best practices for senders to consider:

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Build Trust By Declaring Your Affiliate Relationship

When the US Federal Trade Commission shook up its marketing rules in late 2009 — requiring sellers to declare affiliate relationships with the suppliers of products they were promoting — you could feel the vibrations spread across the Web.

Marketers were understandably concerned that revealing that they were being paid to promote goods would affect their sales. Readers would lose trust, become more cynical about the quality of the products they were offering and require harder persuasion to make a purchase.

In practice, there’s little evidence that that happened. Affiliate marketing — either by email or online — didn’t stop at the end of 2009, and top sellers haven’t been driven out of business by the need to mention their commissions.

In part, that’s because many were doing it already. It might not have been required but many affiliate marketers had long been putting the letters “aff” in brackets after an affiliate link. They felt that letting people know that they received a fee for a purchase was just the right thing to do.

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Are you Matching Your Emails to Your Brand?

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send.

Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them.
It’s better not to underrate this point. If your emails do not reflect your business’ brand identity, your readers may not trust them and, at worst, flag them as spam.

Here are some tips on how to design emails that match your identity:

  • Add your company logo in your emails. Place it in a prominent position for maximum visibility (for example in the top left corner or top center of your email).
  • Pick the colors from your website and use them in your emails. Giving to your emails a similar look and feel of your website helps your subscribers being familiar with your communications.
  • If you are inviting your readers to view an offer in a landing page, make sure that the design match with your brand and your e-mail. Be consistent or you may irritate your readers!
  • If you need to refresh your brand identity it’s a good idea to keep some old graphic elements or fonts so your readers still recognize your messages while you complete the changes.

Again, make sure your readers easily identify your brand in your emails. You will definitely get better results!

SendBlaster Survey 2010 Results

For the second consecutive year, we conducted a customer survey to identify the satisfaction level and collect suggestions for improving SendBlaster.
727 customers took part in this survey: and here are the results!
We at SendBlaster would like to send a massive THANK YOU to everyone who participated.  Our promise is that we will take into consideration all opinions, suggestions, complaints, in order to improve our email marketing softwareour website and the overall customer experience.

Today's guest post is written by Sarah Becherer, business development manager for TemplateZone, a Boston-based company specializing in dynamic templates and editing tools for email marketing and desktop publishing.

Guest Post – Life’s Too Short to Start From Scratch

It’s a lovely summer evening – the air has cooled but sunshine’s still warming the sidewalks, & you’re… at work? What are you still doing there?

Oh, designing your next email campaign. Uh, nope, I’m not sure how to add a border to your photo – or what to do about those weird line breaks. You had better figure it out, though, or you’re going to miss the gelato that we’re all eating for dinner.

This sentiment, of course, carries over into other seasons: why slave over something specialized like coding HTML emails, when you have so much other stuff to do?

Do you (a super-busy small business professional) really need to learn how to craft an effective, engaging email using programs with a high price and even higher learning curve? Well, hiring an internal designer is a big investment – and outsourcing every single email campaign will get expensive, fast.

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High Impact eMail for SendBlaster is Now Live!

We are excited to announce that we have partnered with Template Zone to offer you an exclusive edition of High Impact eMail – a popular email marketing template software that includes hundreds  of professional-designed HTML marketing templates.

We do love High Impact eMail because all email templates look original and professional. They have unique photo borders, edges, slants, circles, curves, transparent elements and no graphic design or HTML programming skills are required.

But there’s more…High Impact eMail for SendBlaster integrates seamlessly with SendBlaster 2!

After selecting your email template (there are 600+ eye-catching email templates grouped in different categories), you can edit it with the built-in Photo Editor. It ensures your images are placed perfectly into your marketing template. Then just click to add text, links & more to your template with the eMail Designer. When you are finished, you can upload your email to SendBlaster with just one click.

View Email Marketing Template Samples
Click on a thumbnail below to see a larger preview of some of the email marketing template designs in High Impact eMail.

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