How Email Marketing Can Help You Make the Most of the Post-Holiday Season
It does not take much effort to get the attention of shoppers during the weeks leading up to Christmas. During the holiday shopping season, shoppers are eager to find the perfect gift, and they are generally in a buying mood, but as the holidays pass it becomes much harder to capture the attention and the money – of those shoppers. While many are still looking for a great bargain, others are out of money and not thinking about making any more purchases. So, how email marketing can be still effective during the post-holiday season?
Email marketers need to be definitely smart and savvy in those post-holiday days. It is still possible to succeed and gain new customers long after Christmas has come and gone, but it is a bit more of a challenge.
Here below we listed some tips you can take into account when you plan to send out your post-Holidays emails
Special Coupons
Everyone loves a bargain, whether that special deal comes on Christmas Eve or December 26. Smart email marketers can entice post-holiday shoppers by offering special coupon codes, along with post-holiday sales and discounts.
Marketers can also entice shoppers with a free gift. Offering a free gift with purchase is a great way to gain new customers and get existing customers to place new orders. Companies often use these free gift promotions to clear their inventory on overstocked items – creating a win/win situation for customer and vendor alike.
Let the Post-Holiday Winning Begin
Everyone loves the chance to win free stuff, and smart marketers can use promotions and prizes to gain new customers. A post-holiday contest is the perfect way to reward your loyal customers – and get some new ones in the process.
Hot electronic items make great contest prizes – think digital cameras, phone accessories, MP3 players and the like. Just be sure your contest clearly spells out the rules so your customers understand how to win.
It’s a New Year
The new year offers all sorts of possibilities, and a chance to do things better. New Year’s resolutions are as much a holiday tradition as turkey and filling. Building your email marketing campaigns around popular resolutions is a great way to boost your sales.
January is the perfect time to sell everything from gym memberships and diet plans to exercise equipment and financial planning tools. Emailing your customers when they are in a mood to buy is critical to success – and the start of the year is the perfect time for resolution-related products.
Use Compelling Subject Lines
One thing does not change after the holidays, and that is the importance of a good subject line. Chances are your subscribers receive dozens of emails every day, and the first thing they see is the subject line. Use that subject line to make the reader want to know more.
Using terms like special offer, post-holiday sales, coupon inside and the like can increase your response rate dramatically and draw more customers through your virtual doors. Hopefully you have done good research into which subject lines have worked well in the past, and you can apply that knowledge to your post-holiday emails.
Christmas may be over, but that does not mean the marketing opportunities are gone.
Analyze results you achieved during the holiday season. If you believe that something went wrong, reconsider your strategy. If you encountered unexpected issues with your current email marketing service, consider to move your email activites to another provider, like SendBlaster.
The post-holiday seasons is a great time to build your sales and grow your business. And after those post-holiday sales are over, you can start focusing your efforts on upcoming holidays – like Valentine’s Day.
