When you embark on a new email marketing campaign, you hope that every one of your carefully crafted messages reaches its intended recipient, but that is rarely the case. Undelivered email is a fact of life in the email marketing world, but it is important to manage those failures and do what you can to…
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Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…
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As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…
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Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…
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Spring is the perfect time to do some much needed cleaning, and you do not have to limit that cleanup to your home. Chances are your email marketing campaign could use a bit of spring cleaning as well. Taking the time to spruce up your list of contacts and make smart changes to your campaign…
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Veterinary practices, animal hospitals and specialty animal clinics have a lot riding on their reputations. Word of mouth spreads rapidly among clients, and both good and bad experiences are likely to be shared. That is why it is so important for veterinary practices to reach out to their clients and foster a positive experience for…
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Christmas isn’t the only holiday that brings good cheer and marketing opportunities. Easter takes place as spring is arriving. People are eager to celebrate the end of a long winter – and that means opportunity for you. Need some ideas? Here are email marketing tips to kick-start your Easter marketing campaign. Show How Your Products…
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