SendBlaster 3: the best Bulk Email Software for Email Marketing

Best Practices

Revitalize your Email List with Facebook Custom Audiences

If you want to revitalize your email list and gain new customers, Facebook can be your best friend. The Facebook Custom Audiences feature is a…

The Anatomy of the Perfect Newsletter

The newsletter is a staple of email marketing, and when properly used it can be a valuable tool for converting sales, improving customer loyalty and…

7 Golden Rules to Correctly Collect Email Addresses Offline

No matter what kind of business you run, reaching out to customers via email is an essential strategy for success. You do not have to…

6 Tips on How to Wake Up Inactive Email Subscribers and Re-Engage Them

Building an email list from the ground up is hard work, but it pays off in the end. While many newcomers to the world of…

10 A/B Tests That Every Email Marketer Should Do

Unless you are doing regular A/B tests on your emails and your landing pages, you can never be sure that your email marketing campaigns are…

5 Reasons Not to Use a Normal Client to Create Your Newsletter

A lot of people still use basic email clients such as Microsoft Outlook, Windows Live Mail or Mozilla Thunderbird to send their newsletters. And maybe…

5 Email Marketing Remedies to Avoid When You Are Getting Low Results

It can be frustrating when all your hard work in email marketing goes nowhere. Doing all that work and seeing few results is difficult, but…

Engage Visitors With The New Facebook Call-to-Action Button

Smart business owners have been using social media sites like Facebook and Twitter to their advantage for years now, so it is no surprise the…

What You Need to Know About Fonts in Email

Lately there has been a big debate among email marketers regarding which fonts should be used, and which fonts should be avoided, when crafting messages….

Understanding ISP Feedback Loops

Every email marketer needs a strategy for dealing with spam reports. No matter how well your business is run or how great your products are,…

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