SendBlaster 4: the best Bulk Email Software for Email Marketing

Best Practices

The Impact of the New Gmail Block Feature on Email marketers

Google is the biggest player in the world of search, so when the iconic tech company makes a  change the world takes notice. The latest…

Ask Your Subscribers to Whitelist You

Spam filters have gotten better over the years, but their accuracy has not necessarily increased. Email marketers struggle with this problem every day, working hard…

6 Ways to Monetize Your Email List

You spent a lot of time and money building your email list and making sure it is up to date. Now it is time to…

How Psychology Can Help Improve Your Email Marketing Campaign

As consumers, we like to think we are rational when making purchasing decisions. We want to think we take everything into account, from the bottom…

Why You Should Never CC Your Subscribers

It may seem obvious that CC’ing your list subscribers would be a bad idea, but that does not stop some new email marketers from falling…

How to Write a Really Persuasive Email

The average Internet user receives dozens of emails a day, and some people get hundreds. Breaking through all that clutter and making sure your email…

11 Ways to Retain Customers with Email Marketing

When used properly, email marketing is a powerful tool for customer retention too. Custom acquisition cost is a major issue for just about every business….

Set Your Email Marketing Goals Before It’s Too Late

View image | gettyimages.com If you want to reach your email marketing goals, you first need to define them. Without clearly defined goals, it will…

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