email addresses

27 Ways to Collect Email Addresses

If you hope to have any success at all in the world of email marketing, you first need a reliable and ethical way to collect email addresses and keep in touch with your potential customers. While some marketers resort to unethical tactics to harvest contact information, this approach is counterproductive and ineffective. Fortunately, there are…

Buying and Renting Email Addresses

Sometimes, we are asked if (and where) it is possible to buy list of email addresses. We want to emphasize that it is illegal to send emails to addresses of people or companies that have not specifically requested the sending of promotional emails. In addition, this kind of practice is ineffective for some reasons. First…

No-reply@ = No conversations

What contradiction! Many companies keep using a no-reply email address for their email marketing campaigns and then ask you to “Get Social” on Facebook and Twitter. The no-reply@ addresses represent an old (and rude) practice that should be abandoned. Email marketing is, first of all, an effective way to build a relationship with your customers.…