Email Footers: Best Practices & Tips

Footers are probably the last read part of the email but they are certainly not least.
Nowadays readers expect that footers should also display relevant information about your business and your brand.
That’s why you should consider them as part of your email marketing strategy. In other words don’t understate them!
At least you should include:

  • Your company’s physical address
  • A clear unsubscribe link allowing your readers to opt-out  (“If you do not want to you no longer wish to receive information from us, please CLICK HERE TO UNSUBSCRIBE”)
  • Your copyright notice to protect your intellectual property
  • A privacy policy link
  • Any disclaimers referencing special offers or promotions mentioned in the email
  • Any information required by your anti-spam legislation such as the US Can-Spam Act

An effective footer can include other elements. Consider including:

  • A Forward a Friend link
  • A clear opt-in reminder (“this email was sent to …@….”)
  • An email address or link for feedback
  • A prompt to add to white list (“Please add  sender’s address to your email address book or safe-senders list”).
  • Links to social networking sites to ensure that your subscribers can add your newsletters to their Facebook, Twitter, and so on.

Once again, footers may play a relevant role in your email marketing strategy. They can help build trust and get unexpected attention by your readers, especially if you provide some additional value.