email marketing strategy

Epsilon Data Breach: Millions of Email Addresses Exposed

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…

Email Footers: Best Practices & Tips

Footers are probably the last read part of the email but they are certainly not least. Nowadays readers expect that footers should also display relevant information about your business and your brand. That’s why you should consider them as part of your email marketing strategy. In other words don’t understate them! At least you should…