Month: November 2009

Using Links in Your HTML Emails

When designing your HTML email you should keep your eye on links included in the message. A recent study found emails with 25 or more links had an open rate 12% higher than those containing fewer than 25 links, and a click-through rate 29% higher than for e-mails with fewer than 25 links (eMarketer.com). If…

What Is Your Email Reputation?

A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the major contributor to delivery rates, especially if you are sending to the largest ISP’s, e.g. Yahoo!, AOL, Hotmail. Statistics show that 83% of the time, sender reputation is the real…