January, 2011 | Email Marketing Blog

Email Permission Reminders for Disorganized Marketers

July 9, 2024January 24, 2011

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques. It would be great if every email marketer did more than that. It would be…

The Power of Colors

August 13, 2021January 20, 2011

A colorful infographics that links the 100 most impostant Brand on the web, this time not comparing them to sales, but simply for the logo’s color. The result is a tendency to blue and red. It is these colors to become leader on the web? source: ALEXA – COMPETE – NIELSON http://www.colourlovers.com/blog/2010/09/15/the-most-powerful-colors-in-the-world-wide-web…

The Unsubscribe Nightmare

July 9, 2024January 10, 2011

What a great (and true) illustration. Do not treat your subscribers this way! Respect them! Send only interesting messages on a regular basis and make the unsubscribe process easy and hassle-free. From BradColbow.com…

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

July 9, 2024January 10, 2011

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…

Creating the Perfect Landing Page

January 5, 2011

Email marketing messages are issued with a goal. That goal may be as vague as maintaining a connection with an audience but it’s often something specific — and usually that means selling a product. But the email message itself doesn’t make the sale. Email marketing is a two-stage process that uses the email to generate…