landing page | Email Marketing Blog

Top 7 Landing Page Mistakes and How to Fix Them

September 12, 2014September 8, 2014

We all know how hard it is to truly engage and set the expectations of your subscribers. Success in the online world hinges on providing customers what they want and need, but it can be difficult to achieve that balance. One of the most effective tools email marketers have at their disposal is the landing…

Personalize Your Subject Lines with Dates As Well As Names

July 9, 2024May 14, 2012

The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader. When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of…

Use Your Landing Page to Turn Your Email Viral

July 9, 2024March 16, 2012

When most companies send a marketing email, they’re usually happy to see that it’s been opened and read. Expecting the recipient to send the message on to their friends would be too much to ask. But it’s not impossible for an email campaign to benefit from viral networks — especially if you make use of…

Creating the Perfect Landing Page

January 5, 2011

Email marketing messages are issued with a goal. That goal may be as vague as maintaining a connection with an audience but it’s often something specific — and usually that means selling a product. But the email message itself doesn’t make the sale. Email marketing is a two-stage process that uses the email to generate…