Internet Marketing Calendar

Marketing experts at Magniphy have created a special calendar to help “sellers optimize their sales timing and promotions”. It also includes ten Top Dollar days that are typically high-sales days on the web.

We have highlighted only the most relevant days for email marketing activities and PPC (Pay per Click) promotions (you can see the full version of the calendar here).

* Starred items will take more than one day to complete.


Jan 13: Begin Valentine’s marketing on website

Jan 28: Start Valentine’s PPC (pay per click) promotion


Feb 1: Send Super Bowl email with special offer

Feb 9: Valentine’s promotional email

Feb 11: Last day to ship for Valentine’s Day

Feb 13: Begin Presidents Day sale

Feb 14: Valentine’s Day

Feb 15: End Valentine’s Day promotion

Feb 16: Send Presidents Day promotion email

Feb 18: President’s Day


March 7: Begin St. Patrick’s Day Sale on website

March 8: Send St. Patrick’s Day promotional email

March 11: Begin Easter sale on website

March 17: St. Patrick’s Day

March 18: Send Easter promotional email

March 23: Easter Sunday

March 31: Begin Summer PPC campaign (for summer product retailers)


April 1: April Fool’s Day

April 5: Send Spring promotional email

April 18: *Optimize/Review your email capture process and how it relates to your contact list

April 25: Begin Mother’s Day sale on website

April 26: Send Mother’s Day promotional email


May 8: Last day to order for Mother’s Day

May 11: Mother’s Day

May 13: Begin Summer PPC Campaign (for traditional retailers)

May 16: Begin Memorial Day sale on website

May 17: Send Memorial Day promotional email

May 26: Memorial Day


June 3: Review PPC campaigns

June 7: Begin Father’s Day sale on website

June 11: Send Father’s Day promotional email

June 15: Father’s Day

June 27: Begin Independence Day sale

June 28: Send Independence Day promotional email

June 30: End Summer PPC program (for summer product retailers)


July 4: Independence Day

July 25: *Optimize/Review email campaign


August 1: Begin planning Holiday marketing

August 5: Start Back-to-School PPC promotion

August 10: Start Back to School sale

August 12: Send Back to School promotion email

August 22: End Summer PPC campaign (for traditional retailers)

August 24: Begin Labor Day sale on website

August 26: Send Labor Day promotional email


September 5: Labor Day

September 23: End Back-to-School PPC promotion

September 30: Begin Halloween PPC campaign


October 3: Begin Columbus Day sale

October 4: Send Columbus Day email

October 13: Columbus Day

October 31: Halloween


November 1: End Halloween PPC promotion

November 7: *Review Holiday promotions

November 11: Veterans Day

November 14: Begin Holiday Theme on website

November 17: Start Holiday PPC campaign

November 22: Send early bird Holiday shopping email

November 23: Increase PPC bids for Christmas (Thanksgiving Day)

November 25: #1 Top Dollar Day

November 26: #9 Top Dollar Day


December 13: #5 Top Dollar Day

December 16: Send holiday promotion email

December 19: #8 Top Dollar Day

December 20: Lower PPC bids for Christmas, #2 Top Dollar Day

December 21: #7 Top Dollar Day

December 22: Last day to order for Christmas, #6 Top Dollar Day

December 23: #4 Top Dollar Day

December 24: Christmas Eve promotion on website.

December 25: Christmas

December 26: #3 Top Dollar Day

December 27: Send End-of-Year sale email; #10 Top Dollar Day