The Anatomy of the Perfect Newsletter

The newsletter is a staple of email marketing, and when properly used it can be a valuable tool for converting sales, improving customer loyalty and building your brand. If you want to take your email marketing to the next level and improve your sales, creating a compelling newsletter is one of the best ways to…

7 Golden Rules to Correctly Collect Email Addresses Offline

No matter what kind of business you run, reaching out to customers via email is an essential strategy for success. You do not have to run an online business or operate an Internet store to need a solid email list. Plenty of offline businesses, from brick-and-mortar retails establishments to hotels, can benefit from a robust…