Marketing experts at Magniphy have created a special calendar to help “sellers optimize their sales timing and promotions”. It also includes ten Top Dollar days that are typically high-sales days on the web.
We have highlighted only the most relevant days for email marketing activities and PPC (Pay per Click) promotions (you can see the full version of the calendar here).
* Starred items will take more than one day to complete.
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January Jan 13: Begin Valentine’s marketing on website Jan 28: Start Valentine’s PPC (pay per click) promotion |
February Feb 1: Send Super Bowl email with special offer Feb 9: Valentine’s promotional email Feb 11: Last day to ship for Valentine’s Day Feb 13: Begin Presidents Day sale Feb 14: Valentine’s Day Feb 15: End Valentine’s Day promotion Feb 16: Send Presidents Day promotion email Feb 18: President’s Day |
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March March 7: Begin St. Patrick’s Day Sale on website March 8: Send St. Patrick’s Day promotional email March 11: Begin Easter sale on website March 17: St. Patrick’s Day March 18: Send Easter promotional email March 23: Easter Sunday March 31: Begin Summer PPC campaign (for summer product retailers) |
April April 1: April Fool’s Day April 5: Send Spring promotional email April 18: *Optimize/Review your email capture process and how it relates to your contact list April 25: Begin Mother’s Day sale on website April 26: Send Mother’s Day promotional email |
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May May 8: Last day to order for Mother’s Day May 11: Mother’s Day May 13: Begin Summer PPC Campaign (for traditional retailers) May 16: Begin Memorial Day sale on website May 17: Send Memorial Day promotional email May 26: Memorial Day |
June June 3: Review PPC campaigns June 7: Begin Father’s Day sale on website June 11: Send Father’s Day promotional email June 15: Father’s Day June 27: Begin Independence Day sale June 28: Send Independence Day promotional email June 30: End Summer PPC program (for summer product retailers) |
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July July 4: Independence Day July 25: *Optimize/Review email campaign |
August August 1: Begin planning Holiday marketing August 5: Start Back-to-School PPC promotion August 10: Start Back to School sale August 12: Send Back to School promotion email August 22: End Summer PPC campaign (for traditional retailers) August 24: Begin Labor Day sale on website August 26: Send Labor Day promotional email |
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September September 5: Labor Day September 23: End Back-to-School PPC promotion September 30: Begin Halloween PPC campaign |
October October 3: Begin Columbus Day sale October 4: Send Columbus Day email October 13: Columbus Day October 31: Halloween |
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November November 1: End Halloween PPC promotion November 7: *Review Holiday promotions November 11: Veterans Day November 14: Begin Holiday Theme on website November 17: Start Holiday PPC campaign November 22: Send early bird Holiday shopping email November 23: Increase PPC bids for Christmas (Thanksgiving Day) November 25: #1 Top Dollar Day November 26: #9 Top Dollar Day |
December December 13: #5 Top Dollar Day December 16: Send holiday promotion email December 19: #8 Top Dollar Day December 20: Lower PPC bids for Christmas, #2 Top Dollar Day December 21: #7 Top Dollar Day December 22: Last day to order for Christmas, #6 Top Dollar Day December 23: #4 Top Dollar Day December 24: Christmas Eve promotion on website. December 25: Christmas December 26: #3 Top Dollar Day December 27: Send End-of-Year sale email; #10 Top Dollar Day |