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Free eBook: Advanced Email Marketing Guide

We have just released a new eBook, “Advanced Email Marketing – tools for professional marketers”. This practical email marketing guide designed to help you optimize your email marketing campaigns. You will find lots of information on best practices and proven tactics to grow your email results. To get our Advanced Email Marketing eBook, simply fill…

How to Calculate ROI in Email Marketing

  Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows you to focus  your energy – and  your precious money – on what works while avoiding wasting funds on things that do not generate a real return. When it comes…

The Importance of Using the Correct Charset in Email Marketing

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about and obsess over. One thing that is often overlooked, however, is the importance of the charset, or set of characters. Using the wrong charset could make your messages…

5 Things That Can Happen When You Use a Free SMTP Server for Your Mailings

As a business owner, it is only natural to save money whenever you can, but some savings are shortsighted. Free SMTP servers are a prime example. Free SMTP servers are often associated with well-known email providers like Yahoo! And Google, and while they are fine for personal messages, they are not suitable for business use.…

Is Email Marketing Right for You?

Email marketing can be a profitable activity and an effective tool for growing your business and building your brand. The problem is that email marketing can only work its wonders if you are prepared to put in the work, do the research and give everything you do the professional touch. If done incorrectly, email marketing…