Email Marketing | Email Marketing Blog

Email Permission Reminders for Disorganized Marketers

July 9, 2024January 24, 2011

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques. It would be great if every email marketer did more than that. It would be…

The Unsubscribe Nightmare

July 9, 2024January 10, 2011

What a great (and true) illustration. Do not treat your subscribers this way! Respect them! Send only interesting messages on a regular basis and make the unsubscribe process easy and hassle-free. From BradColbow.com…

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

July 9, 2024January 10, 2011

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…

Get in the Christmas Spirit with 31 Free Christmas Email Templates

July 9, 2024December 1, 2010

It’s time to get on with the Christmas planning. Start sending your Christmas greetings to your friends, collegues and customers! We are pleased to offer our customers and free users 31 professional designed email templates you can use in combination with SendBlaster. Our Christmas email templates make it easy for you to compose and send…

The Difference Between Email Marketing and Electronic Newsletters

July 9, 2024November 29, 2010

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…

When — and How — to Use Single-Subject Newsletters

July 9, 2024November 11, 2010

Newsletters often come packed with a number of different kinds of content. By mixing up the articles — offering one section about a new product, giving a discount away in another, and discussing usage tips in a third before ending with a call to action — you increase the chances that a reader will find…

Don’t Make Your Newsletter Look Like an Ad

July 9, 2024October 21, 2010

Anyone who has ever tried to generate revenue by placing AdSense units on their website quickly comes to realize that success relies on a fundamental principle: don’t make your newsletter look like ads. When readers feel that they’re being marketed to, they tend to ignore the message. At best, they give the ad a quick…

7 Books To Enhance Your Email Marketing Skills

July 9, 2024October 6, 2010

Email Marketing blogs are a precious source for information and discussion. They are the simplest way to keep updated with the latest trends and current best practices. If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed…