Dean Shanson | Email Marketing Blog

The Difference Between Email Marketing and Electronic Newsletters

July 9, 2024November 29, 2010

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…

Matching Your Newsletter Style to Your Business Approach

October 11, 2010

The first newsletter is always the hardest. With a million different templates to choose from or a professional designer ready to create your own unique look, getting your email campaign up and running really shouldn’t be difficult. But all of those options just make it harder to make the first choice: which style matches your…

Guest Post – Put Desire in Your Subscribers

June 8, 2010

Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but…

Guest Post – How to Add Discounts Without Adding a Hard Sell

April 30, 2010

Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income.…