email marketing

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…

Creating the Perfect Landing Page

Email marketing messages are issued with a goal. That goal may be as vague as maintaining a connection with an audience but it’s often something specific — and usually that means selling a product. But the email message itself doesn’t make the sale. Email marketing is a two-stage process that uses the email to generate…

Privacy Policy – Take it Seriously!

Before beginning to collect email addresses, make sure to establish a clear, concise and transparent privacy policy. It is fundamental that you let your subscribers know that their personal information will be kept safe and confidential, explaining how their information will be used and if you plan to share their information to outside parties. An…

Which Email Style Suits Your Business Best?

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…