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A Quick Guide to the Different Uses of Email Marketing

July 9, 2024July 30, 2012
According to a new survey by Pardot, a marketing company, businesses that market to other firms are changing the way they use email to drum up sales. Fewer than a third of email marketers now see the method as a way of picking up new leads with most seeing it as just another part of…
Categories Email Marketing, General, Internet marketing Tags email, email marketing, engagement, lead generation

JDate: a Simple Model for an Email Newsletter

July 9, 2024June 24, 2011
Maintaining an email newsletter can be a challenge. Month after month, you have to come up with ideas for content, conduct the research, write the articles, paste them into the template, send them out to your list and monitor the results. It’s one reason that so many firms choose to outsource their newsletters. But the…
Categories Best Practices, Email Marketing, General Tags engagement, newsletter

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