mobile email | Email Marketing Blog

15 Tips on Mobile Email Marketing

July 9, 2024July 22, 2014

It was not that long ago that most users read their email exclusively from desktop and laptop computers. These days, however, your readers are just as likely to be checking their messages from their smartphones or tablets. The tipping point for mobile devices and email has now arrived; a recent Litmus report found that…

In 2012 It’s Not Just Your Subscriber Demographics That Matter, It’s Their Location

December 30, 2011

Email marketing has always made a number of assumptions about subscribers. We assume that readers are interested in what we’re offering if we can just get the message right. We assume that emails are more effective and a lot cheaper than the kind of junk mail that clogs up physical mailboxes and weighs down postal…

Have Our Email Viewing Habits Changed? [Infographic]

July 9, 2024December 14, 2011

According to Litmus, email users are expected to reach 3.8 billion by 2014. But the way we view email has changed ramarkably. Check out this informative infographic on how our email viewing habits have been changed. Click image to enlarge infographic…

Anatomy of the Perfect Mobile Email

July 9, 2024October 14, 2011

How mobile email should be designed nowadays? Here is an extremely informative infograph that gives ten important guidelines to an amazing mobile experience, plus six things that should be avoided. Source: Litmus.com…

Are You Ready For Mobile Email Revolution?

July 9, 2024July 8, 2010

There is an increasing trend of reading emails from mobile phones. This growth is strictly connected to the availability and the popularity of smartphones, using which reading email and surfing the net is easy and the user experience is rich. According to a recent analysis conducted by Gartner, smartphone sales to end users continued to…