Many email marketers have been reluctant to use pop-up ads and other intrusive methods as part of their campaigns. In the past, those pop-up ads have gotten a bad reputation, leading many advertisers to abandon them entirely. That attitude is changing, however, and new technology has allowed email marketers to get the attention of consumers…
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Marketing your business using regular newsletters, email updates and other forms of electronic communication can be very effective. The trick can be finding the right mix of electronic communication – the mix that allows your existing customers to stay up to date on your latest offers while encouraging new customers to walk through your virtual…
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Email Marketing blogs are a precious source for information and discussion. They are the simplest way to keep updated with the latest trends and current best practices. If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed books!…
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SendBlaster 2 comes with dozens of enhancements and new features. In today’s post, we’d like to focus on SendBlaster Plugins. We can define them as small external utilities that can be launched from inside SendBlaster’s user interface, in order to add new features to the program. In other words, they represent an endless opportunity to…
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SendBlaster 2 is packed full of new and exciting features that long time users have craved. This time, let’s talk about Trackreports. What’s that stuff? It’s a new email tracking campaign service that helps you keep the track of every single email sent with SendBlaster: it will track opens, clicks, and calculate the response rate…
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The choice of color scheme for your emails should never be left to chance. Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity. Luckily, with a little care, this danger is easily avoided. Above all,…
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One of the most popular use of Twitter is to post messages that repeat some information previously tweeted by another users. We are talking about ReTweets, a sort of compliment you can get on Twitter by sharing interesting content. At the moment the most popular tool to retweet is the Tweetmeme. Using the TweetMeme Buttons…
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