Month: May 2010

How To Integrate Facebook, Twitter and LinkedIn Into Your Email Marketing Campaigns

Social networking websites have revolutionized the way people interact online. Consumers are spending increasing amounts of time on these sites, want to share more and more information, opinions, valuable content.  According to some reports the rise of social media may represent a threat for email marketing.  Actually, they should be considered a great opportunity to…

Preventing image suppression in HTML emails

According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, only 33% of email users say they have images turned on by default in their email clients. This means that if you do not consider optimizing email when images are turned off,  a large majority of your subscribers will not see your message properly and, as a…

What are People’s Perceptions of Spam? [Infographic]

The folks at Flowtown put together this awesome infographic detailing a variety of stats around people’s perceptions of spam. Click on the image to view the full-sized version. The data for the infographic comes from the: Ipsos Public Affairs 2010 MAAWG (Messaging Anti-Abuse Working Group ) E-Mail Security Awareness and Usage Report. You can access…