November, 2011 | Email Marketing Blog

Monitor Spam And Good Subject Lines With Yahoo! Mail Visualization

July 9, 2024November 10, 2011

Yahoo is making life a little easier for email marketers. They recently released a visualization tool that makes the flow of email through Yahoo’s servers more transparent, something that should be of interest to anyone who markets through email. With this tool, you can see the volume of email flowing through any area of the…

Google+ Launches Pages for Businesses and Brands

November 8, 2011

Google has finally revealed Google + Pages, allowing businesses to communicate and interact with their customers and fans. Actually the service is pretty similar to Facebook Fan Pages, but it’s just Day 1. It’s pretty interesting to see what new tools and features Google will add over the next weeks. In the meantime Google has…

Nurture Your Newest Readers… and Sell to Them Too

November 7, 2011

There are few nicer feelings than watching your subscriber numbers tick higher. The right people are reaching your landing your page. They’re reading your copy. They’re accepting your expertise. And they’re turning themselves into the kind of prospects you can one day convert into customers. But those new subscribers aren’t like your other subscribers. Someone…

Reduce Unsubscribers Before It’s Too Late!

July 9, 2024November 3, 2011

In general, if more than 0.8% of your subscribers opt-out of your mailing list, you need to ask yourself why and make some effort to correct the problem. Why Do People Unsubscribe? One of the most common reasons people unsubscribe from a mailing list is because they’re overwhelmed by the amount of mail that’s landing…