customers

Behavioral Targeting in Marketing: Is it Moving Towards Its End?

Amidst the tug of war between the Federal Trade Commission (FTC) and advertising world, the consumers are now seen deciding about target adverting. But the fact is both advertising and behavioral targeting is never going to stop. The idea of behavioral targeting based on the past behavior patterns of consumers is not just the only…

How to Write The Perfect Email For Potential Customers

To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make…

Email Marketing – Use LinkedIn to Keep in Touch With Prospects and Customers

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used…