prospects

Email Marketing – Use LinkedIn to Keep in Touch With Prospects and Customers

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used…

Why Are You Giving Away Your Products?

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…

Nine Tips to Engage Prospects by Email

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…