Month: February 2012

Guest-Post: Audible Gets Follow-Up Emails Wrong

Every couple of weeks or so, I used to receive an email offering me a free audiobook. The company that sends the email is legitimate. Audible is a large company that I’ve bought from in the past so I had given them my email address and opted in to receive its marketing messages. As a…

You’ve Been Blacklisted – Now What?

As careful as your email marketing efforts may be, a danger might knocking at your door: the possibility of being blacklisted. Whether you’ve just been blacklisted or want to avoid a preventable fate, it’s important to understand what email blacklists are and how to deal with them effectively. First, there are three main types of…

Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…

The Explosive Growth of Pinterest

First there was Facebook, but now there’s a new “face” in town. It’s a site that’s attracting a record number of new users eager to jump on board the next big thing. According to Business Insider, traffic to Pinterest has increased by more than 40 times since December of 2011. As of January 2012, Pinterest…