email content

25 Content Ideas for Your Newsletters

Content marketers know that quality content is the key to success. Good content should engage the reader and get their attention from the very first line, and only fresh, compelling content can do that. Your subscribers have taken the time and effort to subscribe your emails and newsletters. You need to hold up your end…

Email Marketing: What is Above the Fold and Why is it So Important

  In the newspaper world, “above the fold” referred to the top part of the newspaper – the portion clearly visible when customers browsed the newsstand. Smart editors placed their most important stories above the fold, and smart email marketers should as well. In the online world, “above the fold” refers to the portion of…

How to Make Your Email Marketing Campaigns More Effective

Many newcomers underestimate the difficulty of launching and sustaining a successful email marketing campaign. Those unfamiliar with the business may assume that all it takes is a couple good lists of email addresses, some quality content and the ability to target the right consumers. The reality is far different, and many marketers find it quite…

Email Marketing: Buyers Search Inboxes for Sellers

Photoshelter, a portfolio service for professional photographers, recently teamed up with Agency Access, a marketing firm for creative workers, to find out what image buyers are looking for and how they find photographers. The results included a couple of points of vital interest to email marketers in any industry. The first point was that for…