February, 2014 | Email Marketing Blog

You Are Failing if You Use These Email Subject Lines

July 9, 2024February 20, 2014

It’s a fact. The subject line is critical to the success of any email marketing campaign. The subject line naturally draws the eyes of the reader and sets the tone for the email to follow. If the subject line is not eye-catching and compelling, most readers will simply ignore it and move on to the…

Why Relevance is the Key to Email Marketing Success

July 9, 2024February 17, 2014

As an email marketer, the number one thing you need to do is make sure your messages are relevant to your subscribers. If you want to see your list dwindle quickly, sending irrelevant emails will help you reach that goal. In fact, a recent study by the powerful market research firm Forrester Research found…

Main Ingredient Uses SendBlaster to Send Tasty Weekly Newsletters

August 31, 2018February 12, 2014

Main Ingredient is an online retailer, supplying rare and hard-to-find gourmet ingredients to South African food lovers. The company is operated by a couple, John and Lynne Ford, and their shop caters to enthusiastic and adventurous cooks, offering a wide variety of products which are not usually available in a single supermarket. Main Ingredient products…

How to Create a Perfect Email Preheader

July 9, 2024February 5, 2014

A good email marketer should be able to optimize every single part of their email message displayed by email clients. We have already discussed how to get the most out of the subject line and email sender. Both of these elements contribute to the effectiveness of an email marketing campaign in terms of deliverability and…